When Andy Barrie tells his Toronto audience, listening to the top-rated morning show in the largest city in English speaking Canada, that if they want to see the full interview from Tod Maffin's entertaining and creatively written radio spot they can just go to CBCNERD.COM.
Easy to remember.
Sounds official with that cbc in there too.
When you get there, you don't find the interviews.
You find a LINK to the interviews.
And when you click on the link that reads "Scripts and audio are here.", you automatically go to TODMAFFIN.COM.
Why not eliminate the middleman?
Just say go to TodMaffin.com.
Why put your audience through unnecessary hoops, Andy?
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