The Sting of the Webswarm: When Crisis Communication Meets the Internet - The Phony World of Tod Maffin

Tod Maffin advises businesses to follow his easy-to-remember plan, entitled S.W.A.R.M.


But in reality, Tod does something quite different when faced with criticism ...

C.R.A.P. his pants

C - call your lawyer

R - respond with vague threats

A - alter access to your site by banning i.p. addresses

P - pretend no one notices that you are a hypocrite