Tuesday, July 22, 2008

The Sting of the Webswarm: When Crisis Communication Meets the Internet - The Phony World of Tod Maffin

Tod Maffin advises businesses to follow his easy-to-remember plan, entitled S.W.A.R.M.

But in reality, Tod does something quite different when faced with criticism ...

C.R.A.P. his pants

C - call your lawyer

R - respond with vague threats

A - alter access to your site by banning i.p. addresses

P - pretend no one notices that you are a hypocrite

No comments:

What's your problem?

Tod Maffin's version of absolute power.
I wrote a comment at a famous blog.
Tod didn't like it, and took the intial steps of legal action to have it removed.
He was successful.

It made me an unhappy camper.
And I happen to really like it here.