just how slow are the people of New Brunswick?

Once again Tod spreads his bullshit to the Eastern shores of Canada.

Excerpts from reports about a recent Maffin speech ...

http://nbbusinessjournal.canadaeast.com/front/article/664170


he's a tech whiz
a powerhouse on new technologies

Maffin, a national CBC broadcaster, podcasting pioneer and entrepreneur, gave tips on recruiting the Facebook generation.

"Traditional communications for corporations has been like a flock of birds," he said. "Companies were always trying to push their message to the front of the flock."

"But in the new world of social media," he said, "trust and affinity groups are the key drivers behind information spreading. It's more like a swarm of bees where information sharing is based on trust."

Although every company should use online social media tools, Maffin said executives - often well past the 18 to 32 year-old Facebook generation - don't need a crash course on how to Tweet or upload photos to Flickr.

"CEOs of corporations don't necessarily have to Tweet or become an expert in all these nerdy things," he said. "What they do have to do is recognize results when they come in."




http://nbbusinessjournal.canadaeast.com/front/article/664074


Whether you work for a local firm or a foreign multinational, Tod Maffin says you'll need social networking to take flight in this economic downturn.

Maffin said companies of every sort need social networks to forge tighter ties with their customers.

He said the old corporate method of only reaching customers through traditional advertising won't work in an age where customers control the medium and the message on Facebook and Twitter.

"Every company that fails to be an active member in the swarm will eventually get bitten, and bitten hard, because of the way young people want to engage with a company. They want to have that relationship."

He said forming that relationship can be done with a few easy Twitter messages, or by creating a Facebook group about the company and what it has to offer.

As that method becomes the norm, Maffin said, smaller economies such as New Brunswick will be better suited to build a tightly knit online community.

"I think smaller businesses and smaller economies like New Brunswick have a much greater opportunity than big New York companies," he said.

"The closer you are to the ground with the people you're trying to reach, the easier it will be to make that connection."


But Maffin said companies shouldn't get overzealous with their online campaigns.

One of the worst online experiences he could remember was when he once tried to ease his cold symptoms by researching what type of Kleenex came laced with lotion, only to be bombarded by a three-page online survey.

"I didn't want a one-on-one relationship with their vice-president of marketing; I wanted to blow my nose and get on with my life," he said.

"Don't try to fit old advertising square pegs into the round holes of social media - personalize your sites, let the customer get involved, and we'll build an economy of trust together."