Well, to some extent.
He reveals himself, or part of his character anyway, in the way he displays himself on the internet.
He works furiously to get his name out there every day.
He manipulates, quite ferociously, to ensure that his brand is put out in the best possible light, gold-plated and often with self-created endorsements.
And god does he love links!
He's willing to sell his soul for a link, is the impression I get from observing his antics on the web.
Here (from 2005) he is giving away free software in return for a link to his website.
And clever Tod has made it a contest, so as to maximize his return. (suckers!)
Norton usually costs about a hundred bucks, but Tod has the whole suite to hand over.
How is that possible?
Did he get free copies in the mail for review?
Or did he come across them while participating in that popular Vancouver pastime - dumpster diving?And when the few winners got their copies, was there a note attached to each disk saying "oops, I accidentally broke the seal on the disk but I under no circumstances made a copy of it!!"
Was Tod Maffin sent these applications because he works for the CBC?
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